Ultra Finishes | Brand Identity and branding for Venetian plastering business

The goal of this project was to position Ultra Finishes as a premium brand within the Venetian plastering industry. The identity needed to reflect a high end service while capturing the Italian heritage of Venetian plastering, its place of origin.

I developed a refined visual identity centred around a custom script inspired wordmark, paired with a complementary serif typeface to introduce a sense of elegance and craftsmanship. The balance between the two created a distinctive mark that felt both personal and considered.

The colour palette was built around deep black and gold, reinforcing a sense of quality and allowing for premium finishes such as gold foiling across printed materials. This helped elevate the brand’s presence both digitally and in physical applications.

To support flexibility across formats, I also designed a monogram derived from the primary mark. This provided a simplified, recognisable asset that could be used at smaller sizes while maintaining a clear connection to the core identity.