Ultra Finishes

The goal of this project was to communicate and position Ultra Finishes as a premium brand within the Venetian plastering industry. The task was to develop a fresh new identity that presented Ultra as a high-end brand while capturing the Italian essence of Venetian plastering, it's place of origin. I designed a custom script-like wordmark combined with a beautiful serif font to evoke elegance. The brand's colour palette features light black and vibrant gold, enhancing it's luxurious feel and allowing for the use of gold foils in print formats. Additionally, I created a monogram that aligns with the primary logo, designed for use in small formats and instantly recognisable as Ultra Finishes.