About me

Before discovering my passion for design, I spent ten years honing my skills as a composite laminator for industry titans like Boeing, Lotus, and McLaren. My true calling, however, emerged from the vibrant underground music scene, where I transitioned into design through my involvement with a DJ and production act I used to be a part of. This unique journey continues to shape my creative approach today.
 

With six years of experience in brand and digital design, I’ve had the opportunity to collaborate with leading agencies in and around London. My work spans across the entertainment, tech, and health & beauty — from campaigns for brands like Coca-Cola Freestyle, Vue Cinema, Vodafone, and Salesforce, to brand identity projects for emerging startups. Each project strengthens my belief that design works best when it balances creativity with clarity, and strategy with storytelling.