SiriusXM | UX UI design for interactive digital product

I contributed to SiriusXM’s stand at Cannes Lions 2024, designing an interactive experience that allowed users to scan a physical record and discover more about the artist behind it.

The aim was to create a simple, engaging interaction that connected the physical installation with a digital layer of content, encouraging exploration while reinforcing SiriusXM’s identity as a platform for music discovery.

Working closely with a developer, I designed a seamless multi screen experience, ensuring the transition between touchpoints felt intuitive and cohesive. Particular focus was placed on interaction clarity, pacing and maintaining a consistent visual language across each screen.

The wider environment was brought to life by 2LK’s 3D design team, who created an immersive and visually striking stand that fully embodied the SiriusXM brand. My role sat within this broader experience, ensuring the digital interaction felt integrated within the physical space rather than separate from it.