Repply Fitness | Brand identity and app design

Repply is a fitness platform designed to help users train anywhere, with features that allow them to set goals, follow workout plans, track progress and compete live with others. The app also uses TX algorithms to support correct form during workouts.

The identity was built around the idea of competition and real time interaction. I designed a logo using two mirrored R forms placed back to back, creating a visual that reflects the app’s head to head feature and sense of direct engagement between users.

A bold sans serif typeface was chosen to give the brand presence and energy, aligning with the physical nature of the product. The colour palette centres around a vibrant orange, introducing a sense of movement and motivation while also reflecting the app’s social and live competitive aspect.

Alongside the core identity, the visual direction for photography focused on inclusivity. Rather than relying on traditional fitness imagery, the brand was designed to represent a broader range of users across different ages, body types and experience levels, reinforcing the idea that the platform is accessible to everyone.