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The Wine Society | Editorial and campaign design for printed magazine
Services Provided
Editorial & Social Media Marketing
The Wine Society, founded in 1874, is the world’s oldest wine club, with a long standing reputation for quality and expertise in wine selection.
As part of their annual Wine Champions process, buyers taste and score hundreds of wines over several weeks. The highest scoring bottles are then awarded Wine Champion status, forming a curated selection that represents the very best of that year.
Working as part of the team at Pull, I contributed to the design of a publication that showcased these selected wines. The concept centred around a spotlight effect emerging from each bottle, creating a glowing aura that highlighted the wines and reinforced their status as standout selections.
This visual approach provided a clear and consistent system that could be applied across both print and digital formats. The campaign extended beyond the publication into wider digital media, ensuring a cohesive visual language across all touchpoints.
