Vodafone Sensing API

Vodafone approached us to help develop and showcase their innovative Sensing API at MWC 2025 in Barcelona, a cutting-edge technology that utilises Vodafone’s base stations to detect and identify objects in real time. The system categorises data into distinct environments—land, sea, and air—enabling precise tracking and analysis. From people and birds to drones and sailing boats, it can determine an object's identity, movement, speed, altitude, and location with remarkable accuracy.

The stand featured a stunning 3-metre-wide handcrafted map of Barcelona, overlaid with a transparent LED screen as part of the interactive user journey. A nearby touchscreen served as a prompt, allowing users to engage with the display and explore the technology in a dynamic and immersive way. The transparent LED screen functioned like a base station, detecting objects as they entered its range and displaying them in motion. As users progressed through the journey, they could dive deeper into identifying these objects, learning more about their characteristics and movements in real time.

My role in the project was to design the user journey, ensuring a seamless and engaging experience that aligned with Vodafone’s brand identity. I focused on integrating brand elements for a consistent look and feel and defining how interactions—such as button presses and toggles—would appear and behave across both screens. This included designing motion and transition effects to create a smooth and intuitive experience. I also designed a set of custom icons to visually represent different object types. These icons were crafted to align seamlessly with Vodafone’s brand identity and have since been adopted as part of their global brand toolkit.